About Bejan Esmaili: CEO, Founder of Flexpower, Inc
In 1999, former collegiate soccer player Bejan Esmaili, then a Vice President at Morgan Stanley, used over-the-counter pain relief creams after knee surgery, but their powerful menthol aromas were a serious distraction in his job. Distrustful of oral medications, especially in light of reported complications arising from their use, he and partner Rasheen Smith saw a business opportunity and engaged scientists to develop an effective topical analgesic cream with a pleasant aroma. The result, Flex-Power, employed cutting-edge liposome nanotechnology to penetrate the skin and deliver the active ingredients directly to aching muscles and joints. Bejan Esmaili’s next challenge was to break into a marketplace dominated by major pharmaceutical companies.
Fortunately for Esmaili, he knew several professional athletes through his job, where he managed their portfolios. When he asked them to try Flex-Power, they liked it, but suggested to him to incorporate a heating sensation, which contributes to an analgesic cream’s soothing effect. When he did so, Flex-Power became very popular, and many of the athletes not only used the product, they invested in Bejan Esmaili’s company as well. Today, Flex-Power is available at the Sports Authority and other sports and vitamin stores, as well as online at www.FlexPower.com.
Fortunately for Esmaili, he knew several professional athletes through his job, where he managed their portfolios. When he asked them to try Flex-Power, they liked it, but suggested to him to incorporate a heating sensation, which contributes to an analgesic cream’s soothing effect. When he did so, Flex-Power became very popular, and many of the athletes not only used the product, they invested in Bejan Esmaili’s company as well. Today, Flex-Power is available at the Sports Authority and other sports and vitamin stores, as well as online at www.FlexPower.com.